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The selling points of shampoo and hair care products are diverse, aimed at meeting the needs of different consumers for scalp health, hair strength, glossiness, fragrance experience, and specific hair quality issues such as oiliness, dryness, damage, hair loss, etc. Here are some common selling points of shampoo and hair care products: Natural Ingredients: Emphasize that the product contains natural plant extracts, essential oils, mineral isotherms, and ingredients, without silicone oil, sulfates, or preservatives, reducing irritation to the scalp and hair, suitable for use on sensitive scalp. Deep cleansing and dandruff removal: For oily scalp and dandruff problems, special dandruff removing ingredients (such as zinc pyrithium, salicylic acid, etc.) are used to effectively remove excess oil and dandruff, keeping the scalp fresh. Nourishing and repairing: designed for dry, split, and damaged hair, rich in nourishing ingredients (such as protein, keratin, vitamin E, etc.) that penetrate deep into the hair core, repair damaged structures, enhance hair elasticity and luster. Smoothness and lustre: the use of flexibility factors and gloss essence makes hair easy to comb, reduces knots, improves the surface gloss of hair, and makes hair look more healthy and beautiful. Anti hair loss and stabilization: To address hair loss issues, active ingredients such as biotin, caffeine, and ginseng are added to promote scalp blood circulation, enhance hair follicle health, reduce hair loss, and promote hair growth. Oil balance control: Suitable for oily scalp, by regulating scalp oil secretion, maintaining scalp water oil balance, reducing greasiness, and keeping scalp and hair fresh for a long time. Gentle and non irritating: designed specifically for infants, pregnant women, and sensitive skin, ensuring that the pH value of the product is close to the natural state of the scalp, gentle and non irritating, protecting scalp health. Long lasting fragrance: Using advanced fragrance formulas, the fragrance lingers for a long time, allowing users to enjoy a pleasant fragrance experience even after washing their hair, enhancing personal charm. Multi effect integration: Some products combine multiple functions such as cleaning, nourishing, repairing, and anti shedding, simplifying the hair care process and meeting multiple needs. Environmental protection concept: advocating sustainable development, using recyclable packaging materials, reducing environmental impact, and attracting environmentally conscious consumers. These selling points are emphasized based on product characteristics and target consumer groups, helping brands stand out among numerous shampoo and hair care products.